Everything we know about Prime Video's ad-supported programming launch

As of the next week, we will need to reevaluate our approach to Prime Video because advertisements will be incorporated into its content, and new pricing structures will make it possible to remove them. You will either continue to pay the same fee and see advertisements, or you will pay extra to avoid seeing them. This is everything that we know about this new modality that, without a doubt, will become a standard note on all platforms in the year 2024. In order to make a decision, here is everything that we know so far about it.

After spending a couple of months in the United States, where the policy was initially introduced at the end of January, it will finally arrive in Spain on the following Tuesday, April 9. Prime Video sent an email to its Spanish customers communicating this information at the end of February of the previous year. The email justified the decision by stating that it was a step to “continue investing in attractive content and continue increasing investment in the long term.”

The answer is yes; the Prime Video subscription fee will continue to be 49.90 euros per year or 4.99 euros per month; however, it will now include advertisements. If you want to avoid them, you will need to pay an additional 1.99 euros every month. The same is true for the discounted prices that are offered to students, which are half price.

If the advertisements are presented in the same format as they are in the United States (and everything seems to indicate that this would be the case), then they will be displayed in the middle of the material, which will lead to an interruption of the content.

In other instances, they will be displayed at the beginning of the chapter or movie, or at the conclusion of the movie or chapter. In light of the fact that we are aware that services such as YouTube do display a certain number of videos, it is not entirely obvious how many will be displayed.

There are currently bundles of two that are the most frequent, and they come with a small timer that alerts the user to the amount of time that is left for advertising. Unfortunately, there is no way to skip over the clips that are being shown.

There is a correlation between advertising and a decrease in the image quality of certain websites and content. It has been decided to deactivate Dolby Vision and Dolby Atmos in the United States, and with what spaces it will arrive in Spain, as well as whether or not the quality gap will be exactly the same, it is still unknown.

As a result, you need now conduct your search with caution because there are fewer and fewer platforms that do not incorporate advertisements into their content. Netflix is not only the first company to do so, but it is also the first to eliminate the basic ad-free plan, which means that members who wish to avoid advertisements will have no alternative but to pay a higher price.

A number of other companies, including Disney, HBO’s future Max, Disney+, and SkyShowtime, which altered its pricing structure at the end of February, have also taken this action. Prime Video was one of the few services that managed to avoid the inevitable rise of advertisements.

A groundbreaking idea was the foundation upon which Amazon Prime was founded in the United States: to deliver one million things to your doorstep in a quick and free manner. We have made significant investments and innovations in our fulfilment and transportation networks, logistics, supply chain, and software since the introduction of Prime in Australia in 2018.

These investments and innovations have allowed us to significantly extend the assortment of things that we could deliver to consumers as well as the speed with which we could do so. Prime is now significantly more comprehensive and significantly faster than it was in the past.

Members now have access to the best shopping, saving, and entertainment options, including One-Day delivery on a huge selection of eligible items in select postcodes in Melbourne and Sydney, exclusive Prime member discounts and access to Prime member deal events such as Prime Day and Prime Big Deal Days, streaming of popular movies and shows, and access to 100 million songs on Amazon Music that are ad-free when playing in shuffle mode, amongst a variety of other beneficial features.

Prime Video, which has expanded to include hit movies, amazing series, and award-winning Amazon Originals all in a single spot, is one of the Prime perks that we continue to maintain a significant amount of investment in. Prime Video provides users with access to a wide library of films and television shows, including Amazon Originals.

This year, Amazon MGM Studios received 68 nominations for the Primetime Emmy Award, making it the most successful year in the history of the studio. The Marvelous Mrs. Maisel, a series that has received widespread praise from critics and is a fan favorite, became the most Emmy-nominated streaming comedy of all time with 80 nominations over the course of its five-season run.

Beginning in the year 2024, Prime Video shows and movies in Australia will begin to incorporate limited commercials. This is done with the intention of continuing to invest in appealing content and continuing to increase that investment over an extended period of time. Our goal is to have a significantly lower number of advertisements compared to linear television and other streaming television providers.

There is no need for members of the Australian Prime to take any action. During the year 2024, we will not be making any adjustments to the current price of a Prime membership. We will also provide a new alternative that does not contain advertisements, and we will disclose the cost of that option at a later time. Several weeks before advertisements are introduced into Prime Video, we will send an email to Prime members with information on how to sign up for the ad-free option if they would like to avoid being exposed to advertisements.

The value of Prime is quite compelling. A vast variety of shopping, savings, and entertainment incentives are available to Prime members, including the following things: Delivery of eligible items is provided free of charge within a single day in certain postcodes in Sydney and Melbourne.

It is possible to receive free expedited delivery in as little as two days for Prime-qualified items that are sold or shipped by Amazon Australia to Prime members who are eligible. When you shop from Amazon.com.au, you are eligible to receive free international expedited delivery on orders that are considered to be Prime eligible and are sold through the Amazon Global Store.

Access to exclusive and broad streaming video content including Amazon Originals like The Lord of the Rings: The Rings of Power, The Boys, Tom Clancy’s Jack Ryan, Citadel, The Wheel of Time, Reacher, The Lost Flowers of Alice Hart, Deadloch, The Test S1-2, Luxe Listings Sydney S1-3 and The Summer I Turned Pretty, as well as blockbuster movies such as Air, Creed III, and the upcoming Candy Cane Lane with Eddie Murphy.

Access to Prime Video Channels, which offers an unparalleled assortment of subscription channels such as Paramount+, Hayu, BritBox, MGM, AMC+, Lionsgate+, and DocPlay. This exclusive service does not require the downloading of any other applications and does not require the use of cable. They only pay for the ones they desire, and they have the ability to cancel at any time.

Amazon Prime members have access to a variety of shopping bargains and events that are only available to Prime members on Amazon.com.au. Prime Early Access: Get early access to Lightning Deals on Amazon.com.au that are eligible for Prime membership for a period of thirty minutes.

Alexa Voice Shopping allows you to place orders or reorders for Prime-eligible items that are sold or shipped by Amazon Australia and are available for delivery to your location by using your voice to operate your Alexa device.
Enjoy ad-free streaming of all the music you love, as well as the best podcasts, with Amazon Music.

With Prime Gaming, you may take advantage of a variety of free games each month in addition to a subscription to Twitch Channel. Amazon Prime Reading is a service that provides users with access to a variety of electronic books, magazines, and other publications.

Sign up and save money: By establishing regular scheduled deliveries with Subscribe & Save, you will be able to receive a discount of fifteen percent off the standard price of eligible baby items.
Since we first introduced Prime in 2018, we have made continuous efforts to enhance the program and expand the range of advantages that are available to our members. You may anticipate that we will continue to add features and benefits throughout the course of time. ** Advertising will continue to be incorporated into live event programming, such as sporting events.

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