Sun. Jul 14th, 2024

‘Barbenheimer’ is the summer’s biggest film.

By knl9j Jul5,2024
News

The phenomenon known as Barbier is an aspirational phenomenon. Fans (and the industry) are so desperate for some dang movie to do well at the box office right soon that they have brought about a union of two quite different occurrences that appears to be artificial. Both Oppenheimer, who is serious and brooding, and Barbie, who is colorful and bewildered, are going to be released on the same day. And you are required to view both of them.

At birth, they were separated. It appears that there is no way that the billboard could possibly contain two more distinct films. However, the community has been able to recognize that they have a great deal of similarities. Greta Gerwig (‘Little Women’, ‘Lady Bird’) and Christopher Nolan (‘Interstellar’, ‘Tenet’) are two of the most notable directors behind these films. On the other side, there are notable names behind them. On top of that, there are casts that are packed with stars. But even the technical staff is comprised of well-known individuals. Rodrigo Prieto (‘Brokeback Mountain’, ‘The Wolf of Wall Street’), for instance, is considered to be one of the most prestigious directors of photography. Hoyte Van Hoytema, who is a frequent for Christopher Nolan, is another example.

Production businesses engaged in a war. The fact that they are substantially established by two modest production firms in which names from both films have a stake is yet another peculiar coincidence that exists between the two: Nolan and his wife, Emma Thomas, are the owners of Syncopy Inc., while Margot Robbie and her husband, Tom Ackerley, are the owners of LuckyChap. Underscoring the intriguing history of the conflict is the fact that Universal is providing the majority of the funding for the former, while Warner is providing the funding for the latter.

Nolan serves as the framework. This presence of Nolan as a background is based on the fact that he directed all of his films with Warner (including the Batman trilogy) until he agreed with Universal on the distribution of “Tenet,” which caused him to quit Warner and join Universal. It is because of this that he has been granted complete freedom with regard to ‘Oppenheimer,’ and it is also the reason that the conflict between the two producers has some significance. The film “Barbie,” which has more bad blood than it appears, appeared to poke light of the situation with its stunning teaser parodying “2001: A Space Odyssey” by Kubrick, which was an obvious reference for the director of “Memento.”

I absolutely adore it when things don’t go according to plan. ‘Oppenheimer’ was reportedly released on the same day as a tactic by Warner to prevent the film from grossing as much as was anticipated. For example, the ‘Barbenheimer’ phenomena has caused ‘Oppenheimer’ to parasitize some of the exposure for ‘Barbie’ (which does not require a great deal of advertising work because the doll’s name already comes with the press). However, the tactic may have backfired and slapped them in the face. In this way, Nolan is able to acquire a little of the frivolity that ‘Barbie’ radiates from its pores, which is the kind of irony that fans find exciting.

Not for the first time, in fact. Not only is this not the first time that it has occurred, but it is also not the first time that it has occurred to Nolan. This is a peculiar feature. ‘Mamma Mia!’ and ‘The Dark Knight’ were both released simultaneously on July 18, 2008, and they are two films that share similarities with the films that are included in the ‘Barbenheimer’ collection. Not even in those times, when thematic double programs made sense, did they come to understand each other as they do in “Barbenheimer.” There have always been competing films that almost coincide in time and that make up delirious double programs. For example, there are two films about Robin Hood, two films about meteorites crashing into the Earth, and two films about Christopher Columbus.

Two successes in a row. This technique, which originated from the fandom (but is discreetly supported by the producers, who know what is best for them), has the potential to create intriguing results at the box office, even though there are no specific plans in place. It has been reported by AMC Theatres, the most influential theater chain in the United States, that forty thousand individuals have purchased tickets to attend the films “Barbie” and “Oppenheimer” on the same day. One of them is Cillian Murphy, who has promoted both films, and Margot Robbie and Greta Gerwig have done the same thing via the official ‘Barbie’ Twitter account. These actors are having no trouble promoting both films.

Everybody can enjoy memes. It should come as no surprise that the Internet has taken notice of this phenomenon and has produced a plethora of memes that combine both films. These memes have resulted in posters that are just as juicy as the ones that are included in this thread. In addition, there are trailers that include imagery from both films, and there are several discussions taking place on social networks around the question of whether it is more beneficial to watch Nolan’s or Gerwig’s film first. The question that will ultimately determine the outcome of the phenomena is whether the maneuver will result in a multiplication of the box office or merely a division of it.

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